Tuesday, 27 January 2009

The 29% Solution by Misner & Donovan

How can you improve your networking skills so you become one of the 29% of people who are separated from the rest of the world by six degrees? After explaining that we are not all connected to everyone by six degrees and that it takes some work to be in that position, this books provides a 52 week guide to achieving this.

Here are the week by week headings (it is worth reading the book to understand the detail underlying each one):
1. Set networking goals
2. Make time to network
3. Profile your preferred client
4. Recruit your word-of-mouth marketing team
5. Give to others first
6. Create a network relationship database
7. Master the top 10 traits of an effective networker (these include positive attitude, trustworthiness, good listening skills, helpfulness, timely response etc)
8. Diversify your contacts
9. Meet the right people
10. Reconnect with people from the past
11. Talk to your family
12. Break out of your "cave-like" routine
13. Participate in a web networking group
14. Become a centre of influence (develop magnetism)
15. Go the extra mile; be value-added
16. Become a catalyst who makes things happen
17. Find a networking partner to help accountability
18. Volunteer visibly
19. Send thank you cards
20. Follow up today
21. Be available 24/7
22. Create catalyst events beyond the workplace
23. Have purposeful meetings
24. Make first impressions count
25. Seek out a referral networking group
26. Join a Chamber of Commerce
27. Sponsor events
28. Host a purposeful event
29. Ask questions of others
30. Talk about benefits not features
31. Comunicate your business succinctly
32. Speak about your business
33. Leverage your business card
34. Give high-value presentations
35. Create an informative newsletter
36. Write press releases
37. Write your own identity
38. Ask for written testimonials
39. Share your success stories
40. Write your own personal introduction
41. Blow your own trumpet (or toot your own horn if you're in the USA!)
42. Ask for feedback
43. Adopt a host mentality at functions
44. Use the law of reciprocity
45. Write a letter of support
46. Ask for referrals
47. Read the paper with the intent to discover referrals
48. Conquer your public speaking fear
49. Become the hub of a power team
50. Become a networking mentor
51. Recruit an advisory board for your business
52. Commit to lifelong learning

(I've tweaked the wordings on the list a bit to suit my own understanding.)

Sunday, 14 December 2008

Overtreated by Shannon Brownlee

The subtiutle of this book is "Why too much medicine is making us sicker and poorer". This book was quite shocking. I know there is a lot of what goes on in healthcare that is unnecessary yet to find a huge amount of detail and information in one place really put the issue into perspective. It is focused mainly on the USA though there are many parallels with other health systems.

Throughout the book, the author provides stories and examples to illustrate the data and statistics that without the stories would appear cold and less shocking.

As I read through the book, particularly in the early chapters I found myself going "I know him/her"! Shannon Brownlee hooks a fair amount of the debate onto the actions of some of the current health leaders in the USA (you might like to read the book to see if you are mentioned...!) There is an excellent chapter on the VA Healthcare systems, how it has improved and in many cases how it is an example of how healthcare in the USA could look and feel.

Chapters include:
  • Too much medicine: complelling arguments as to why population based healthcare would be a real improvement
  • The most dangerous place: beware the hospital and what might happen
  • Your local hospital: how uncoordinated care and overtreatment results in poor outcomes
  • Broken hearts: how the latest fad takes root, based on economics
  • The desperate cure: an argument for evidence based care if there ever was one
  • The limits of seeing: an expose on the limits to radiology tests
  • The persuaders: mmm who is influencing whom, and why?
  • Money, drugs and lies: why not to believe everything published in journals
  • The doctor isn't in: all about managed care
  • When less is more: some ideas to cope with over-capacity and overtreatment in the USA

This book is a must for every health care improver who believes their own project is making a difference... The strategic and tactical issues raised in it really provide a new perspective.

There is a website for the book, with extracts at http://www.overtreated.com/the_book.html